When you are a blogger, it’s important to consider the concept of brand consistency. If you are thinking of turning it into a business, this is particularly important. Brand consistency can be the difference between business success and business failure, therefore you need to know that you have a system in place that will accommodate any updates, will align with your visual style, and will represent your brand to the best of its ability.
Want people to recognize your brand? Make sure that you create a unique logo, website, email signature etc. It will make people take notice of your blog, adding credibility so that you don’t simply blend into the background. You want all of your marketing assets and elements to have the same appearance, not an inconsistent look that confuses people – this is where brand consistency comes in. Branding consistency is also essential for those who want to branch out to merchandise. Many successful bloggers incorporate their own merchandise on their website, including products that might feature their favorite sayings, quotes, a cartoon of them, etc. on t-shirts, jumpers, sweaters mugs, and more. This helps to spread the word about their blog, as well as allowing them to receive a little extra income each month.
What systems are out there that will help?
There are systems online that can allow for emails, presentations, docs, etc. to have consistent branding, like https://templafy.com/ for example. You want your brand to look professional as well as consistent, in order for the word to spread and for customers to stay loyal to what you’re offering, and software like this will allow for that, while also making the process streamlined, efficient, and swift.
What are the first steps to brand consistency?
If you are thinking of branding your blog, it’s important to create a few things, the first being a logo. Now, you probably already have a logo that you might have created yourself. But if you want people to remember it and for it to showcase what you’re truly about, it might be a good idea to invest in a professional one. You can then use it throughout your merchandise, emails, and your website.
You should also use a consistent color scheme throughout your website. This will help people recognize your blog and give it an extra edge against others. Alongside the color scheme, you should use a consistent typeface across the website. An inconsistent typeface will result in a website that looks messy and unprofessional. Therefore it’s important to stick to the one you choose throughout your posts.
Thirdly, think about the tone of voice. This is normally something that comes with creating a blog, but if you are thinking of making it into a brand, it’s something that shouldn’t be forgotten. As your blog and therefore your brand grows, it will attract a certain audience. Your tone of voice will depend on the type of blog that you’re running, the demographic and the style with which you write. But, you will want to ensure that it’s fluid throughout the posts, your marketing assets, etc. in order for it to achieve a good level of consistency.
This is a contributed post and may contain affiliate links. Read more about that here.
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